Alamo Drafthouse faces backlash after ditching no-phones policy

Moviegoers, critics and even some industry insiders are blasting Alamo's new mobile ordering system which seems to go against decades of brand-building as a distraction-free cinema.

Guests looking to order concessions will now be required to use their phones to do so, even during the movie. Fans worry they’ll also use them to text and scroll through social media.